City Logo Promotional Video
For the city of Vaudreiul-Dorion, Quebec
Let's face it, a new logo is expensive - and doesn't offer the most immediate rewards to it's citizens. That's why it was my job was to show it off in a video so everyone felt it was totally worth it!
With the story line and assets given, my job was to craft a 2 minute video with lots of pizazz. Creating clipping masks, trim paths, key framing animations and adjusting bezier curves, Ken Burns zoom and fine-tuning the timing, the desired effect was achieved.
Client was very happy with the effect of using city highlights to accentuate the new logo. The video was posted on Facebook to share with approving citizens.
Final touches added by showing the new logo in typical use by incorporating mockups.