Acatemy Branding
The Brief:
Create a brand identity for a cat training business located in Montreal. Include logo, brand colors, fonts and style, sample print assets and social media advertising. Present ideas to client and provide style guide.
The Process:
Working with two other designers, we conducted market research, brainstormed ideas, refined, merged and chose the best. We each did our own mood board, logo design and some print and digital assets.
My logo was chosen by the team for it's flexibility and ability to be animated. I was responsible for developing a business card, a magazine ad and a web banner ad.
I produced a video overview presentation and my teammates gave a talk to provide more details and allow for questions.
After acceptance of the brand package, my style guide was approved by the team and passed on to the client.
The Result:
Very successful presentation and a grade of 100% My solo contributions include the mood board, logo design, business card, magazine ad, social media motion graphic ad, video presentation and style guide.